How to Achieve Acceptance by Considering User Needs in Public Transport

摘要: During the last years, concept of social marketing has become central to part research connected goal making public transport, walking, cycling, but also acceptance traffic safety measures more attractive. The "marketing" is often used erroneously in public: communication with target groups taken as pars pro toto by many. However, what forgotten practitioners involved that, according theories, every measure be based soundly on information work: "information work" refers efforts made collect much possible about groups. He/she who wants plan does so basis he/she learned users characteristics, their situation, NEEDS and interests. paper offered here deals policy where it tried learn needs From a psychological point view interesting thing that qualitative methods are needed interests, discussion different results when using standardised instruments comparison mesures e.g., narrative interviews will lead.