How Do Individual Personality Traits (D) Influence Perceived Satisfaction with Service for College Students (C) in a Casual Restaurant Setting (I)?: The CID Framework

摘要: Empirical research in hospitality marketing must be carefully conducted and calibrated so as to ensure reproducibility of results when the same set experiments are repeated at a later point time. Even careful controls put place, effects being demonstrated psychological pharmaceutical have been known diminish considerably over multiple replications, phenomenon decline effect. In order improve specification parameters research, we propose framework called CID, which essentially states that study can anchored context specific customer segment (C), industry vertical (I), determinants consumer behavior (D) studied. To illustrate CID concept, our addresses influence college students' (C) personality traits on their perception satisfaction, well evaluation various relational benefits offered casual dining restaurants (I). A quantitativ...