Green Priorities: How economic frames affect perceptions of renewable energy in the United States

摘要: Abstract This study focuses on the power of economic frames in shaping public perceptions renewable energy. We use panel survey with embedded experimental treatments that randomly assign different for costs and benefits find affect how people think about energy framing policies terms costs, i.e. high electricity bills, has more impact attitudes than it benefits. Positive which is linked to greater job creation development are less effective. theorize this asymmetrical effect may be happening because individuals evaluate direct themselves important broad, dispersed society. It also generally have information but so personal costs. When exposed might directly costly them, react negative treatment more. There been relatively little systematic research as such our makes an contribution literature by examining relative effectiveness cost benefit opinion toward dimensions Our findings inform policymaking emphasizing couching ways can connect a level.