The role of niche tourism products in destination development.

摘要: Niche tourism refers to how a specific product can be tailored meet the needs of particular audience/market segment. Locations with niche products are able establish and position themselves, as destinations. tourism, through image creation, helps destinations differentiate their compete in an increasingly competitive cluttered environment. Academic literature has paid little attention role positioning products. Through use life cycle it is clear that will have different impacts, marketing challenges contributions destination development they progress it. This critical appraisal presents important reflection on my research this area. The core eight published journal articles; two book chapters three fully refereed conference papers upon which based but also derives from broader perspective over last ten years. context set, introduced, developed seen authors work field enquiry. pragmatist paradigm guided publications introduced adoption mixed methods produce results practical, relevant both business theory practices, discussed. methodologies used analysed against current developments research. My contribution academic knowledge understanding within area summarised key themes development; tourist profiling tourism. To illustrate this, focused primarily significant products: wine festivals events. benefits community presentation insights into consumers, face along cycle. Finally, practical industry include greater behaviour better aid them targeting It concludes identification limitations body proposes areas for future