The Role Of Operational Business Intelligence In Customer Centric Service Provision.

摘要: Service organizations need to consider regularly changing customer requirements in order continuously adapt the design and control of their services. This enforces an integration different information into a service process. However, existing conceptual approaches do not provide adequate decision making capabilities organize knowledge intensive processes by straightforward management approaches. The paper presents therefore case study about application Operational Business Intelligence (OpBI) insurance company give practical insights for operations. results demonstrate that OpBI supports configuration tailored provision favor increased quality higher process efficiency. confirm benefits advantages regarding processes.