Understanding Media Markets in the Digital Age: Economics and Methodology

摘要: Digitization raises a variety of important academic and managerial questions around firm strategies public policies for the content industries, with many these influenced by erosion copyright caused Internet file-sharing. At same time, digitization has created new opportunities to empirically analyze leveraging data sources abundant natural experiments in media markets. In this chapter we describe open "big picture" related discuss methodological approaches leverage digital markets address questions. We close our specific proof concept research study that analyzes an question -- impact legitimate streaming services on demand piracy. use ABC's decision add its Hulu.com as experiment show it resulted economically statistically significant drop piracy content.Institutional subscribers NBER working paper series, residents developing countries may download without additional charge at www.nber.org.