An investigation of measurement error in visitor expenditure surveys

作者: Mike Raybould , Liz Fredline

DOI: 10.1108/17582951211229735

关键词:

摘要: Purpose – The purpose of this paper is to investigate whether providing additional prompts in a visitor expenditure survey results higher reported expenditure.Design/methodology/approach Respondents self‐completion event visitors were randomly allocated either an aggregated or disaggregated format quasi‐experimental design. ANOVA used identify significant differences mean the alternative formats.Findings research finds that provision module expenditures half categories and, most importantly, total expenditure.Research limitations/implications Collection accurate data critical estimation economic benefits tourism and special events. Over under direct associated with may have implications for future investment by public and/or privat...

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