Customer Relationship Management Systems: The Application of Fuzzy ART Neural Network
作者： Sungjune Park , Nallan C. Suresh
DOI: 10.1007/978-3-7908-1779-9_6
关键词:
摘要: An essential element of e-commerce customer relationship management (eCCRM) systems is the analytical subsystem, or model base for analyzing customer-related data. We present a neural network-based application this data mining function effective management. first list various objectives CRM, elements and requisite e-business architectures. Then we propose, illustrate Fuzzy ART network grouping buying pattern recognition, based on customer’s purchasing history. Step-by-step procedures implementing algorithm, contextual framework real-world CRM system are presented.
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