Motivations and Experiences of Whitewater Rafting Tourists on the Ocoee River, USA

摘要: This study explored the relationships that adventure motivations have with experiences (i.e. emotional response and place attachment) behavioral outcomes revisit intention word-of-mouth). Based on 690 surveys collected from whitewater rafters at Ocoee River in Tennessee, structural equation modeling revealed thrill nature led to a positive affective towards activity, which an attachment destination perceived risk was significant moderator between response. These findings will assist marketers promoting activities locations attract more tourists. Copyright © 2017 John Wiley & Sons, Ltd.