摘要: Image and the media are crucially important aspects of destination management, though that often underplayed in tourism management education. This paper presents considerations reflections on development implementation a unit expounding relationships between tourism, image media. The conceptual foundation was derived from literature to encompass image, formation, decision-making, tourism. Pertinent identified were promoting place with media, management. had functional focus, also inclusive critical facets. Overall, there positive reflection content, focus unit. educational practical outcomes this supported by feedback students. relationship needs be explicitly included curriculum, provides an indication foundation, structure assessment do so.
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