Communicating Forest Sector Sustainability: Results from Four European Countries
作者： Elina Korhonen , Anne Toppinen , Katja Lähtinen , Lea Ranacher , Andrea Werner
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摘要: Abstract Communication is an important tool in maintaining legitimacy and acceptability of forest sector operations activities, expectations by the general public on conduct Europe are very high. Despite this, there scarce research cross-national contexts how sustainability communicated to what development areas can be identified terms communication content. This study applies a qualitative content analysis four forestry-rich European countries (Austria, Finland, Germany, Slovenia). The state online 61 companies 19 industry associations was qualitatively analyzed 2014 with focus eight core topics interest that were via international stakeholder feedback process. Our results show some great similarities, but also interesting differences frequency weight hot across countries. most f...
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