Why some choose the vegetarian option: Are all ethical motivations the same?

摘要: Many studies have demonstrated psychological differences between ethically motivated and health-motivated vegetarians. Adopting an ethical-health dichotomy in studying dietary motivation, however, may overlook meaningful variance vegetarians by different types of ethical concerns—namely, those related to animals the environment. Through two preregistered studies, I compared goal orientations, disgust toward meat, adherence animals, health, In Study 1 (N = 361), found that environmentally resembled animal-motivated construing their diets as a means achieving more prosocial moral, but less personal, goals than did 2 (N = 562), reporting meat lower Stronger feelings explained why exhibited most stringent adherence. Distinguishing various motivation reveal nuanced insights into eating behavior.