DETERMINANTS OF RISK TOLERANCE ON FINANCIAL ASSET OWNERSHIP: A CASE OF MALAYSIA

摘要: The present study intends to shed new light on the issue of determinants risk tolerance among Malaysians using data obtained from a survey. main analysis is based ordinary least square (OLS) method regression level financial as dependent variable and socio–economic factors regressors. preliminary analyses found that majority respondents prefer keep their money in liquid assets, such saving account cash. These assets definitely have lowest compared other forms assets. A further analysis, OLS reveals several significant sample respondents. Risk higher young, males, those with education non-public sector. In addition, also finds Malays are more averse than Chinese Kedah Kuala Lumpur.