Understanding Vendor Selection in Crowdsourcing Marketplace: A Matter of Vendor-Task Fit and Swift Trust
作者： Detmar Straub , Xiao Han , Wenbo Guo , Pengzhu Zhang
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摘要: With the development of global crowdsourcing marketplace, clients now search for online vendors that meet their various requirements. In spite this popularity, little research to date examines how make vendor selection decision. in outsourcing has long been an important IS topic, issue is worthy investigation similar but different marketplace. Based on previous literature, we propose concept vendor-task fit study and test its relationship selection. addition, posit swift trust also influences client decisions. Our model being tested through a field leading Chinese-based platform zhubajie.com. Contributions will shed light phenomenon especially, issues.
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