The role of public trust during pandemics: Implications for crisis communication.

摘要: The present review examined the importance of trust when preparing for and during a pandemic. reviewed literature suggests that in health agencies positively influenced people’s willingness to adopt recommended behavior. Most these studies are atheoretical, due lack common framework its antecedents, finding commonalities among may seem difficult. trust, confidence, cooperation model was used uncover various on trust. This distinction between values past performance be helpful better understand impact risk perception Based literature, following five recommendations relevant crisis communication pandemics were identified: A diverse set experts should as communicators, medical personnel need behavior, transparent information strategy used, focus not o...