An Evolutionary Analysis of Product-Preference Structure: Toward Managerial Control
作者： Zvi Ritz , D. Sudharshan
DOI: 10.1007/978-3-642-46629-8_23
关键词:
摘要: An important managerial problem is the choice of optimal new product concept for introduction into a market. This depends on positions existing and expected products as well consumer preference structure.
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sci-hub.st 参考文章(9)
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