Can niche agriculturalists take notes from the craft beer industry

摘要: This industry-level case study focuses on the growth cycles of craft brewing, a niche industry. The research is defined as beer industry evolution including surrounding institutional and consumer environments. The research goal is to provide insight for agriculturalists by examining successful beer industry. First, environment reemergence analyzed. We examine current state the craft with focus competitive logistical forces. then highlight critical success factors suggests how these can be applied agriculture. Conclusions regarding are drawn from both published documents discussions. primary craft beer “success” deemed transferable agriculture include: 1) indentifying consumer-driven niche opportunity; 2) engaging in marketing strategies leveraging “hobby consumption” within niche; 3) established logistics; 4) participating unified advocacy and regulatory lobbies.