作者: S LI
DOI: 10.1016/J.ESWA.2006.05.018
关键词:
摘要: This article reports the development and experimental evaluation of an Internet-enabled multi-agent prototype system, called AgentStra, for developing marketing strategies, competitive strategies associated IT/IS/e-commerce strategies. Firstly, architecture AgentStra system is presented with relevant strategy agents described. Secondly, logical flow screen examples execution are illustrated guidelines on coupling human judgement proposed. Thirdly, pilot system's effectiveness efficiency documented preliminary findings discussed. Finally, conclusions drawn further research work envisaged.