The Comstrat Model: Development of an Expert System in Strategic Marketing
作者： Luiz Moutinho , Bruce Curry , Fiona Davies
DOI: 10.1007/978-3-319-13248-8_101
关键词:
摘要: This paper introduces an expert system model which is being developed with the objective of helping marketing managers to analyse position their company relative competitors, in a particular business or product area, and then suggesting ways this might be improved. The authors also discuss predevelopment test assess management benefits, as well generation elicitation knowledge expertise provided by themselves. In particular, research considers potential aid making competitive analysis evaluations.
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sci-hub.st 参考文章(14)
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