Expert systems: the cold fusion of marketing?

作者: Chris Dubelaar , Paul N. Finlay , David Taylor

DOI: 10.1080/0267257X.1991.9964165

关键词:

摘要: There is currently a tremendous interest in the development and use of expert systems (ES), marketing activities have not been immune to such enthusiasm. The degree enthusiasm expressed often strongly at variance with reality. purpose this paper give moderating view on role marketing. begins short review “conventional” management support (MSS). This provides firm base from which develop comparison between MSS ES terms components these systems. Throughout comparison, characteristics are highlighted that might first glance appear be uniquely characteristic Expert Systems but available “traditional” MSS. present state business, particularly then discussed. Consideration given strengths weaknesses match activities.

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