Effects of the Pre-Decision Stage of Decision Making on the Self-Regulation of Behavior

摘要: My dissertation consists of three essays that examine the effects processes take place in pre-decision stage decision-making on subsequent self-regulation. In my first essay I a new construct dealing with individuals' tendency to elaborate potential future outcomes and develop scale measure it. Elaboration captures degree which individuals generate positive negative consequences their behaviors, as well they evaluate likelihood importance these consequences. Potential Outcomes (EPO) establish its factor structure, reliability validity. then investigate relationships conceptually related yet distinct consumer traits. Third, association various behaviors such exercise self-control, procrastination compulsive buying, credit card debt, retirement investing, healthy lifestyle, obesity. Finally, show peoples' think about predicts type information processing engage when making an important decision, choices make.In second consumers' context investment behavior. studies investors stronger chronic outcome elaboration are less likely be affected by different types descriptive variance effects, emerge make decisions function how is presented them. Furthermore, find encouraging pros cons investing helps who tend not become influenced peripheral cues framing presentation mode.Finally, third process - goal activation at levels abstraction. The main question look whether activating high- vs. low-level goals asking consumers consider why should achieve rather than can it might differentially affect pursuit this goal. two interactive decisional status (pre- or post-decisional) hierarchy (high- activation) several self-regulatory domains: commitment, anticipated effortful pursuit, choice.