Evaluation of Travel Agencies' Attitudes towards the European Union

摘要: The path to European Union (EU) membership requires the economic, political, and socio-cultural interaction transformation of candidate country. This paper considers both Turkey’s EU prospects as a marketed product opinion Turkish public in general, with focus on travel agencies consumers this product. As tourism is an important economic activity for Turkey, highlights importance raising clarifying issues regarding perception toward membership. identifies implications perspective sectoral basis framework expectancy theory light questionnaire survey conducted Aegean Region Turkey. Results from field study indicate that expect increasing role actors sector accession. Membership expected affect development following areas: relations, composition sector, agencies.