Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil:

摘要: AbstractThis article develops information continua for (1) the perceived sensitivity of data and (2) consumers’ willingness to disclose that can be used evaluate attitudes U.S. Brazilian consumers. Using a cross-national survey between consumers, this research examines how provide are affected by country origin, age, privacy control, consumer relationship (with friend, marketer, trusted or unknown marketer), type (whether it is personally identifiable linkable). The findings public policy insights into potential market solutions regulatory approaches bridge gap marketers’ need personalizing customer relationships consumers' preferences privacy.