Using Self-Categorization Theory to Uncover the Framing of the 2008 Beijing Olympic Games: A Cross-Cultural Comparison of Two National Newspapers

摘要: Research into the framing of Olympic Games indicates that media often exhibit bias in their coverage. Through discourse, attempt to create a situation where consumers are provided with multiple story lines or foci, build and maintain audiences for duration an event. A content analysis was conducted uncover compare how two national broadsheet newspapers, one from Australia Canada, pictorially depicted 2008 Beijing Games. Results this study found large differences use home-nation capture, build, readers These findings beneficial sports managers sports-media personnel understand different nations framed