引用次数
引用: 2,407
H-指数: 26
I10-指数 : 38
出版物: 68
Double Jeopardy Debunked? Athlete Fan Engagement Via Social Media
Thilo¹ Kunkel , Jason Patrick Doyle
The critical role of gender when examining transactional and non-transactional fan engagement
Marcel Hüttermann , Thilo Kunkel
17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019
2019
Exploring Sport Brand Development Strategies to Strengthen Consumer Involvement with the Product – The Case of the Australian A-League
Jason P. Doyle , Thilo Kunkel , Daniel C Funk
Social Science Research Network
71
2013
There Is No Nil in NIL: Examining the Social Media Value of Student-Athletes’ Names, Images, and Likeness
Jason Doyle , Thomas Baker , Thilo Kunkel , Bradley Baker
Social Science Research Network
24
2021
Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service
Daniel Lock , Jason P. Doyle , Thilo Kunkel
Psychology & Marketing 38 ( 6) 948 -964
22
2021
Large-Scale Sport Events and Resident Well-Being: Examining PERMA and the Gold Coast 2018 Commonwealth Games
Kevin Filo , Jason Doyle , Alana Thomson , Thilo Kunkel
Journal of Sport Management -1 1 -14
2021
Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams
Jason Patrick Doyle , T Kunkel , Sarah Jane Kelly , Kevin Filo
Journal of Strategic Marketing 1 -15
2021
Using Self-Categorization Theory to Uncover the Framing of the 2008 Beijing Olympic Games: A Cross-Cultural Comparison of Two National Newspapers
Olan Scott , Thilo Kunkel
Journal of Sports Media 11 ( 1) 123 -144
9
2016
The Attractiveness of National and International Football Leagues: Perspectives of Fans of “Star Clubs” and “Underdogs”
Joerg Koenigstorfer , Andrea Groeppel-Klein , Thilo Kunkel
European Sport Management Quarterly 10 ( 2) 127 -163
112
2010
Do not bet on your favourite football team: the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Sangwon Na , Yiran Su , Thilo Kunkel
European Sport Management Quarterly 19 ( 3) 396 -418
14
2019
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Thilo Kunkel , Matthew Walker , Courtney M. Hodge
European Sport Management Quarterly 19 ( 3) 373 -395
6
2019
Exploring athlete brand image development on social media: the role of signalling through source credibility
Sangwon Na , Thilo Kunkel , Jason Doyle
European Sport Management Quarterly 20 ( 1) 88 -108
68
2020
Built to last: relationship quality management for season ticket holders
Mi Ae Lee , Thilo Kunkel , Daniel C. Funk , Adam Karg
European Sport Management Quarterly 20 ( 3) 364 -384
30
2020
Athlete branding via social media: examining the factors influencing consumer engagement on Instagram
Jason P. Doyle , Yiran Su , Thilo Kunkel
European Sport Management Quarterly 1 -21
47
2020
Sport Brands: Brand Relationships and Consumer Behavior
Thilo Kunkel , Rui Biscaia
Sport marketing quarterly 29 ( 1) 3 -17
62
2020
The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes
Yiran Su , Bradley Baker , Jason Doyle , Thilo Kunkel
Sport marketing quarterly 29 ( 1) 33 -46
7
2020
Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation
Daniel Lock , Kevin Filo , Thilo Kunkel , James Skinner
Sport Management Review 16 ( 4) 438 -450
10
2013
Developing a Conceptual Understanding of Consumer-based League Brand Associations
Thilo Kunkel , Daniel Funk , Ceridwyn King
Journal of Sport Management 28 ( 1) 49 -67
35
2014
The Development of a Framework to Capture Perceptions of Sport Organizations Legitimacy
Daniel Lock , Kevin Filo , Thilo Kunkel , James L. Skinner
Journal of Sport Management 29 ( 4) 362 -379
14
2015
The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time
Thilo Kunkel , Jason P. Doyle , Daniel C. Funk , James Du
Journal of Sport Management 30 ( 2) 117 -134
94
2016