Exploring athlete brand image development on social media: the role of signalling through source credibility
作者： Sangwon Na , Thilo Kunkel , Jason Doyle
DOI: 10.1080/16184742.2019.1662465
关键词:
摘要: … media company ESPN (@espn), all shared images showcasing his goals in the 2017/2018 … who participates in a team sport. Therefore, the results of the study cannot be applied to all …
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