A Theory of Flagship Species Action

摘要: The flagship species approach is an enduring strategy in conservation. Academic discussion on has focussed two dimensions: what basis should they be selected and how have been put to use. Here we consider a third dimension, namely the manner which act capacity galvanise influence conservation outcomes. Drawing concepts from social sciences, viz. affordance, framing, actor-networks; discuss examples of propose theory action. In brief, our posits that one with traits afford assembly relatively coherent networks associations ideational elements located pre-existing cultural framings. These give rise opportunities align deep frames, contemporary phenomena political economy such when action introduced, forms agency cause human publics change. becomes re-framed (or reinvigorated) as asset speaking for wider nature, agendas. Further enrol idea incorporating fears, will limited capacity. This because ability representations produced frames collective aspirations constrained. terms applied practice, suggests that: key criteria selecting potential presence existing effective deployment requires understanding species' associations, may certain times places. Furthermore, once deployed interests never full control over species: it uncertain unexpected ways.