Toward a systematic approach for identifying conservation flagships

摘要: Flagship species are frequently used by conservation practitioners to raise funds and awareness for reducing biodiversity loss. However, uncertainty remains in the academic literature about purpose of flagship little research has been conducted on improving effectiveness these campaigns. To reduce this problem, here, we suggest a new definition that further emphasizes their marketing role propose an interdisciplinary framework improve identification, based methodologies from social marketing, environmental economics, biology. This conservationists should specify campaign before working with potential target audience identify most suitable species, monitor success campaigns feed back into process. We then discuss return investment analyses determine when best spent high-profile flagships raising profile other is more appropriate. Finally, how concept can be applied aspects biodiversity, such as priority regions sharing specific traits. Thus, argue closer collaboration between researchers experts ensure becomes mainstream part science conservation.