The Role of a Flagship Species in the Formation of Conservation Intentions

摘要: Environmental agencies increasingly use flagship species (those popular, relatively large, charismatic animals) as tools to trigger concern for the and motivate community members conserve its habitat. However, little research has considered mechanisms behind which this strategy works. Using platypus a species, study aimed (a) determine whether exposure and/or (b) person's level of environmental influences intentions Logistic regression analyses questionnaire responses showed that educational materials promoting conservation habitat was strong reliable predictor feelings specific welfare This influenced It is hoped managers will these findings improve their uses community-wide efforts.