Development of B2B marketing theory
作者： Amjad Hadjikhani , Peter LaPlaca
DOI: 10.1016/J.INDMARMAN.2013.03.011
关键词:
摘要: … the development of B2B as a subset of general marketing theory, this paper will look at the development of B2B … attitude; for example, many German marketers still favored an economic …
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sci-hub.se 参考文章(151)
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