What Regulatory Challenges Does Food Advertising Present

摘要: The concern about the status of childhood nutrition and health has channelled much its attention to promotional activities food (and soft drinks) industries. International bodies such as World Health Organization have called upon national governments examine controls they in place over marketing these Calls for tighter regulation advertising followed belief that this can play a major part reshaping children’s orientations. In addition statutory regulations, drinks industries adopted voluntary codes practice their strategies resulted self-imposed restrictions where takes place, how it there is, types appeals are used. Critics accused industry failing impose sufficiently comprehensive on children(Kunkel et al, 2004; Hastings al., 2006). There also wider questions we ask effectiveness any practice. As migrates increasingly internet, new techniques emerged fall outside existing regulations(Hawkes & Lobstein, 2010). It is important consider potential importance consumers’ own understanding nutrition. an crowded complex environment, should consumers become more self-sufficient abilities resist temptations certain advertising(Livingstone Helsper, 2004, 2006) ?