The bold and the bankable: how the Nuestro Barrio telenovela reaches Latino immigrants with financial education.

摘要: This article presents and evaluates Nuestro Barrio, a Spanish-language telenovela designed to reach Latino immigrants with financial education. Barrio's educational model is discussed in the context of Transtheoretical Model Behavior Change, which defines stages individuals move through as they make incremental progress toward sustained behavior change. The Change also used inform limited evaluation impact Barrio on viewer behavior. empirical evidence consistent intended effects, suggesting that particularly useful tool for raising awareness. ********** Raul Yzaguirre, President National Council La Raza, testified Congress 2002 targeted approaches reaching should be priority education efforts. (1) contention was echoed by participants forum sponsored GAO (2004), who argued specific needs new require tailored outreach strategies. These statements suggest translation existing programs insufficient meet immigrants. Instead, requires delivery strategies focus topics distinct interest while recognizing diversity within population. Unfortunately, this provision contrasts majority initiatives, seek widely distribute standard curriculum. alternative underlying Initially run network television North Carolina, attempts attract viewers its entertainment value simultaneously providing content. Episodes air Spanish address characteristics may overcome several barriers face traditional programs. In particular, use format deliver content allow it households might not otherwise out presenting discussing capacity an tool, we rely (TTM). First developed researchers studying health behaviors, TTM change (Prochaska Norcross 2001). suited framing potential benefits explicitly recognize begin precontemplation--a stage at lack awareness Where carry these households, serve have sought instruction therefore are likely progressed beyond precontemplation. framework impacts respect two behaviors: bank account ownership preparation homeownership. defining behavioral change, offers structure measuring A first goal present using discuss tool. second objective evaluate small sample Carolina. Interpretation results nature sample. …