The role of socialization agents in adolescents’ responses to app-based mobile advertising
作者： Wonsun Shin , May O. Lwin , Andrew Z. H. Yee , Kalya M. Kee
DOI: 10.1080/02650487.2019.1648138
关键词:
摘要: AbstractThis study examines how parents, peers, and media use affect adolescents’ attitudinal behavioral responses to app-based mobile advertising. A survey conducted with 603 smartphone users ...
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