Obtaining Customer Needs for Product Development
作者： Abbie Griffin
DOI: 10.1002/9780470172483.CH14
关键词:
摘要: … meet their needs, indicating where these products fall short of … the most efficient way to drive home to development teams the … General needs are not as useful in designing products and …
sci-hub.se 参考文章(2)
Abbie Griffin, John R. Hauser, The Voice of the Customer Marketing Science. ,vol. 12, pp. 1- 27 ,(1993) , 10.1287/MKSC.12.1.1
Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack, Eric von Hippel, Performance Assessment of the Lead User Idea-Generation Process for New Product Development Management Science. ,vol. 48, pp. 1042- 1059 ,(2002) , 10.1287/MNSC.48.8.1042.171