Strategy and Performance: achieving competitive advantage in the global marketplace

摘要: Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability change' have been used over past decade to describe changing global environment. A plethora of strategic operational measures enable firms gain sustainable advantage, with varying degrees success. Yet we remain in largely uncharted territory preparation for future becoming a critical activity. Strategy Performance provides academics, practitioners students highly focused approach competing marketplace.