The state of strategic planning : What went wrong? What goes right?

作者: Ian Wilson

DOI: 10.1016/0040-1625(90)90064-3

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摘要: Abstract After a heyday in the 1970s, strategic planning flagged popularity. Disillusionment among many executives about results of planning, together with recessions early 1980s, led to decimation corporate staffs. However, need for systematic, comprehensive, and long-term still exists. This analysis examines why failed discusses new approaches management that are designed avoid past problems. It derives from presentation The Greater St. Louis Planning Forum April 1988.

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