Strategic leadership at general electric
作者： M. Reza Vaghefi , Alan B. Huellmantel
DOI: 10.1016/S0024-6301(98)00012-0
关键词:
摘要: Abstract In the April 28, 1997 issue of Fortune, General Electric Company was announced as most valuable company in world with market capitalization $169.4 billion. 1. This record achieved not by one but four generations superb chief executive officers: Messrs Cordiner, Borch, Jones, and Welch; each standing on shoulders their predecessors. 2. To review role played strategic planning concept its adaptation to 50 years changing domestics global conditions this success. 3. Finally, show that major criticism about models does apply model. One best kept secrets version is it based marketing management which has enabled generation executives adapt successfully conditions, customer needs competition. consistency purpose special regard deploying resources effective implementation under proactive inspiring leadership beginning entrepreneurial 1950s; 1960s; 1970s; thinking 1980s; visionary for 1990s.
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