Mission statements: selling corporate values to employees.

摘要: This article investigates the reasons for increasing use of Company Mission Statement. Using information from a survey U.K. companies in 1989 it looks at types statements issued by companies, their content, usage, and value to managers. Of particular interest is whether mission primarily used motivation staff, or external image building. Related issues are drafting process bringing managers together agree common objectives hierarchy reconcile internal stakeholders' interests. The conclusion that Mission, which includes statement company values, an important tool assert leadership within organization.