Green or brown? Television and the cultivation of environmental concern

摘要: This study examines relationships between television viewing and environmental concern. Using data from the 1993 1994 General Social Survey, we examine associations exposure to television's messages respondents’ willingness make sacrifices for environment, perceptions of threat pollution, impact science technology on environment. The results show that is associated with a general apprehension about state but not consistently related viewers’ perception threats specific sources. Heavy viewers are generally less willing reasons. Subgroup mainstreaming explored.