Towards Circular Economy implementation: an agent-based simulation approach for business model changes

摘要: This paper introduces an agent-based approach to study customer behavior in terms of their acceptance new business models Circular Economy (CE) context. In a CE customers are perceived as integral part the and therefore becomes crucial it determines successful implementation CE. However, tools or methods missing capture assess how will react if organization model such leasing functional sales. The purpose this research is bring forward quantitative analysis tool for identifying proper marketing pricing strategies obtain best fit demand chosen model. support decision makers determining impact introducing (circular) models. has been developed using modeling which delivers results based on socio-demographic factors population customers' relative preferences product attributes price, environmental friendliness service-orientation. tested practical example washing machine. presents first that can determine whether introduction be accepted not influenced accelerate implementation. integrates factors, utility functions, social network structures inter-agent communication order comprehensively describe individual level. addition itself indicates need systematic emphasize value propositions shorten transition time from linear circular. Agent-based emphasized highly capable fill gap between diffusion-based penetration information resulting form purchase decisions.