Pricing plans for a financial advisory service
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摘要: Purpose – In cooperation with a German online retail bank, the aim of this paper is to investigate how bank should price new fee-only financial advisory service. Two types pricing plans differ in terms their strategies for determining monthly prices: fixed that identical all clients (i.e. flat plan) or varies as function each client's assets under management volume plan). Design/methodology/approach With discrete choice experiment, article studies client preferences two plans. To ensure respondents understood consequences decisions, calculator was embedded into experiment enable determine individual prices based on management. Findings Methodologically, useful simplifying mathematically complex and it provides additional valuable information...
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