Exploring wool apparel consumers' ethical concerns and preferences

摘要: Purpose – The purpose of this paper is to explore the potentially conflicting positive and negative ethical aspects wool apparel relative importance these attributes when consumers in USA make purchase decisions. Design/methodology/approach A two-stage mixed-method approach was used First, focus groups were identify that important USA. In second stage, a conjoint survey estimate product identified trade-offs made within attribute set. Findings Seven themes issues related consumption emerged during groups: animal welfare, workers’ rights, environmental impact, extrinsic attributes, natural wool,...