作者: William Kettinger , John D. Rollins , David A. Marchand
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摘要: From the Publisher: This book presents a new way of seeing business value information, people, and IT as well measuring managing these capabilities in order to improve performance. Packed with real-world examples, best worst practices companies have implemented address issues. Case studies from more than thirty international are strategically used throughout book, including Banco Bilbao Vizcayo, Philips Business Electronics, Dell Europe, Ernst & Young, General Electric, IKEA, Ritz Carlton Hotels, Wal Mart. This fascinating guide offers diagnostic tool that senior managers can use evaluate three information their company. Plus, provides hands-on management prescriptions on how companys capabilitiesand achieving strategies implementating change. Donald Marchand (Lausanne, Switzerland) is specialist at International Institute Management Development (IMD).