O “sagrado instituído” e os “deuses sonhados”: organização missionária e outras metáforas organizacionais

摘要: We analyzed the organizational images present in imagination of 25 owner-managers organizations that produce and/or sell religious articles institutionalized religions: Catholic, Spiritualist, Evangelical and Umbanda. These are located four cities Triângulo Mineiro region. For collection analysis data, we used structured interview technique content method. The research is based on interpretive ontology epistemology. theoretical approach guided by sociology history studies religions, metaphor studies. In results, missionary organization as a conglomerate explored relationship between thought, language action modes sacred (God) profane (the its management).