Effective management of international technology transfer projects: Insights from the Brazilian textile industry

摘要: Purpose – The Brazilian textile industry has been facing fierce competition from low-cost imports China and other Far East countries. To maintain their competitiveness in the local market, companies have adopting product differentiation strategy. By using new technologies, they are able to develop products with better quality at lower costs. With regard get-some buy-some strategy, international technology transfer (TT) become an important part of business strategies. However, due lack planning, many projects failed achieve desired results. This paper aims provide theoretical insights practical guidance on how firms could use a stage-gate model enhance effectiveness TT projects. Design/methodology/approach In order investigate practices context, three issues assessed. First, evaluates possibi...