Italy: Analyzing Reputation in a Cross-National Setting
作者： D Ravasi
DOI: 10.1057/PALGRAVE.CRR.1540156
关键词:
摘要: This study analyses the perceived reputation of large Italian companies by general public in Italy. The identifies those which are most ‘visible’ before going on to note receive positive nominations and as poorest performers.
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sci-hub.se 参考文章(2)
Charles J. Fombrun, Reputation: Realizing Value from the Corporate Image ,(1996)
M Schultz, J Mouritsen, G Gabrielsen, Sticky Reputation: Analyzing a Ranking System Corporate Reputation Review. ,vol. 4, pp. 24- 41 ,(2001) , 10.1057/PALGRAVE.CRR.1540130