Searching for the Next U.S. President: Differences in Search Engine Results for the 2008 U.S. Presidential Candidates

摘要: ABSTRACT Studies have examined online campaigns, but none researched the role of search engines during elections. This study analyzes engine results from 2008 U.S. presidential election. Analyses show that sources and content generated by three differed among engines. The top-three each engine, however, originated large, well-trafficked sites. indicate act according to a market model providing access mainstream sites rather than diverse, less familiar information. These allow scholars understand types political information accessible citizens