Happiness, altruism and the Prius effect: How do they influence consumer attitudes towards environmentally responsible clothing?

作者: Vaughan Reimers , Bryce Magnuson , Fred Chao

DOI: 10.1108/JFMM-07-2016-0053

关键词:

摘要: … reasons behind this “attitude-behaviour gap” by measuring the influence of six relatively untested factors on consumer attitudes towards environmentally responsible clothing (ERC). …

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