EFFECTS OF SERVICE QUALITY ON ORGANIZATIONAL PERFORMANCE

作者: Yu-Chieh Lin , Jen-Son Cheng

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摘要: Modern markets are service-oriented environments, and the single product or service provided by an enterprise could no longer attract customers. The combination of corporate products services is key factor in creating new economic value that Service Quality success Organizational Performance (Sheng & Chen, 2010). importance apparent. A lot enterprises realize choose to promote competitiveness enhancing Quality. This study aims discuss relations between with a quantitative questionnaire survey. employees consumers De-yi Chinese Food Company sampled for survey, which total 300 copies questionnaires distributed 233 effective retrieved. regarded as independent variable, dependent demographic variable moderator correlations. data analyzed Regression Analysis Variance following research conclusions. (1) presents partially positive effects on Financial Performance. (2) shows Operating (3) reveals Behavioral (4) correlation appears remarkable differences variables. results expected offer reference academic circle enterprises.

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