Analyzing the influencing factors of mobile game consumption
作者： Lin Xudong , Guan Meijiao , Lin Kangqing , Qiu Zhiwei
DOI: 10.1109/ICSSSM.2016.7538489
关键词:
摘要: With the increase of number people playing mobile phone games, games is becoming more and attention. As game itself provides a highly engaging environment, this study examines consumption from perspective customer engagement. We propose research model that why players actively engage in how such engagement can contribute to sales empirically testing using 213 players. The results support our hypotheses illustrate effect on stimulating players' spending games. findings are expected provide some suggestions for developers publishers promoting items/goods.
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